Headline statistics for first-ever UK-wide holiday park and campsite sector economic report, ‘Pitching the Value’:
Holiday parks and campsites around the UK generate £9.3bn in visitor expenditure and support 171,448 full-time employees, a major report reveals today.
The independent report, titled ‘Pitching the Value’, is the first time holiday parks and campsites across the UK have been analysed to show the value of the sector to the nation’s economy.
‘Pitching the Value’, which focusses on the economic impact of the sector together with the health and wellbeing benefits of such holidays, was carried out by Frontline Consultants on behalf of the UK Caravan and Camping Alliance (UKCCA). The alliance is an umbrella group comprising The National Caravan Council, The Camping and Caravanning Club, the Caravan and Motorhome Club, and the British Holiday & Home Parks Association.
Bob Hill, who led the UKCCA joint working group, said: “This is a groundbreaking report that clearly demonstrates the important benefits to the economy brought by the UK’s many holiday parks and campsites.
“Pitching the Value will help the industry attract more investment and ultimately improve opportunities for it to grow, develop and create new jobs. Our findings reinforce the importance of holiday parks and campsites to the country’s tourism economy. That will help us to improve holidaymakers’ on-site experiences and choice, which in turn will also attract more overseas visitors to these shores.”
Holiday park and campsite operators also support local communities through capital and operating expenditure, and wages. Nearly half of those companies and organisations that took part in the report cumulatively spend nearly £303 million per year in this way. The research also found they engage with local communities through support for events such as fundraising activities, participate in recycling and environmental initiatives, and promote healthy active lifestyles in the great outdoors through pastimes such as walking and cycling.
The four sponsoring organizations of the UKCCA own or are affiliated to 6,243 holiday parks and campsites across the UK with a combined total of 438,076 pitches. Those sites offer holidaymakers a diverse range of accommodation such as touring pitches for tents, caravans and motorhomes, rented holiday homes, lodges, and chalets, plus glamping units like tipis and yurts, together with a wide selection of on-site facilities.
Bob added: “We want to use this compelling evidence to ensure key influencers and decision-makers support the development and growth of our industry at a national, regional and individual business level for the benefit of our economy and for holidaymakers themselves.”
Visit www.ukcca.org.uk for further information or to download a copy of the Pitching the Value report.
The UK Caravan and Camping Alliance (UKCCA) is an umbrella group comprising the National Caravan Council, The Camping and Caravanning Club, the Caravan and Motorhome Club, and the British Holiday & Home Parks Association.
Pitching the Value report includes case studies assessing: Health and Wellbeing; Certificated Sites and Certificated Locations; and Environmental Conservation.
Below are links to download the impact report, an infographic, and the press release.